Today I’m working with Bunnyfoot, a user experience and usability testing agency at their head office in Didcot, Oxfordshire.
It’s interesting for me to visit the company’s labs, as I’ve had quite a bit of contact with them over the years. Firstly when I was at VisitLondon.com, they did the user personas and usability testing for the site. (Personas are characters that represent the users of a web site, their goals, needs, motivations and desires). Personas also look at the entire user journey or experience outside the site and detail the role the site plays for that user. Typically 4-8 personas are created for a project and they are based on audience research including surveys, telephone interviews and face to face chats.
The personas were printed up into A2 posters and displayed around the Visit London office to remind the development team of the target audiences for the site. The personas had names such as “young backpacker” or “luxury vacationer from america” and showed information such as the interests, user needs and online goals for that audience. I really liked the work and ended up using the posters as inspiration for some persona work I did last year for Marie Curie Cancer Care. They provide a great tangible deliverable for the client and look really nice, as well as containing an important, concise summary of your user research.